Strategic Pillars

Focus on profitable growth

If we want to achieve our goal of "making the world a brighter place", we must ensure that Covestro is on track for long-term, profitable growth.
Orientation for long-term growth

Six strategic pillars

Our strategy has been developed with a clear focus on taking full advantage of business opportunities resulting from global megatrends and sustainability topics. We want to continue to tap into major growth potential and develop steadily in the coming years. In doing so, we are consistently focusing on sustainability and innovation. At the same time, we are continuously working to improve our production and cost structures as well as our overall efficiency. We have defined six strategic pillars to guide us in achieving these goals.

Investing to strengthen the core business

A sustainable future is only possible with plastics, and we expect demand to grow in the future. We are therefore constantly expanding production capacities within our core business and will continue to invest in line with demand in the future. In principle, this applies to production facilities for all product groups at all major locations. In order to be able to implement the corresponding projects in the best possible technical way, we are expanding and building up the necessary competencies and resources.

Innovating to promote greater sustainability

Sustainability characterizes our activities along the entire value chain. In particular, we see economic opportunities that benefit all interest groups. In the coming years, we therefore intend to focus our research and development even more specifically on sustainability issues such as electromobility or energy- and cost-efficient construction. Accordingly, we intend to invest significantly more in research and development projects that are geared to the requirements of the environmental service branch and support the United Nations' Sustainable Development Goals (SDGs).

Acquiring to create value and accelerate growth

In order to strengthen our portfolio, we are actively examining options to participate in the market growth we expect to see in the coming years through future and sustainability topics. We are intensively examining possible acquisitions to see whether they increase Covestro's enterprise value and what impact they might have on other stakeholders. In addition, acquisitions must fit in with our existing business, our entire company and our corporate culture. Our acquisition strategy also includes investing in start-up companies. Here, too, we ensure that we can make a contribution to the development of the company that goes beyond financial participation.

Becoming more efficient and effective

In order to increase effectiveness and efficiency throughout the company, Covestro introduced a group-wide performance program in 2018. "Perspective" is designed to develop working methods and cross-divisional processes and to continuously improve our competitive and cost position. This is expected to lead to significant and sustainable cost savings from 2021 at the latest.

Driving digitalization

With a comprehensive program we want to make greater use of the opportunities offered by digitalization. To this end, Covestro is anchoring digital technologies and working methods in production, along the supply chain, in research and development, in administrative functions and at all points of contact with customers.

Further developing our corporate culture

Our employees are our greatest potential. This is why we are constantly developing our corporate culture: in the coming years, we want to continue to successfully serve future trends and market requirements - for example, by promoting innovative ideas and short decision-making processes even more strongly. Shaped by the responsible behavior of our managers, the culture provides the framework for the daily actions of our employees and ensures that all employees live our "C3" values by integrating our newly defined Covestro behaviors into their everyday lives. In this way, we want to enable all employees to perform at their best.