Design meets business at IDSA 2017

Covestro attended the 2017 IDSA International Design Conference, which focused on the intersection of design and its impact on business.
Covestro attended the 2017 IDSA International Design Conference, which focused on the intersection of design and its impact on business.

Design is constantly changing to keep up with digitization, autonomy, connectivity and other emerging technologies. In the world of industrial design, these new elements are viewed as pieces to leverage rather than roadblocks – and businesses are noticing how this innovative approach is game-changing.

From August 16-19, 2017, industrial designers from all over gathered at the IDSA International Design Conference 2017 in Atlanta. With the theme “Design IS Business,” this year’s conference focused on the intersection of design and its impact on business, as well as the global economy. 

Covestro attended the 2017 IDSA International Design Conference, which focused on the intersection of design and its impact on business.
At the 2017 IDSA International Design Conference, digital panels highlighted Covestro’s materials for automotive and electrical industrial design.

Design Advocate and IDSA Ambassador, Covestro LLC’s own John Skabardonis, marketing communications and social media, Polycarbonates, was at the show to get the scoop on innovative new products and refined techniques for design. He heard from leading designers for state-of-the-art companies, who shared inspirational stories of how they’re tapping the power of design for their businesses.

We also left our mark at the show with eye-catching digital panels showcasing our materials used in cool industrial design projects related to automotive and electrical applications.

Covestro is always striving to bring material innovations to market and satisfy customer demands. Our presence at the IDSA International Design Conference is just one of the ways we’re keeping our ear to the ground to learn about the latest design developments that inspire us to develop innovative materials that keep pushing boundaries!

For more information, email us: plastics@covestro.com.

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