CES has been the premier showcase for new products and must-have gadgets for more than 50 years. Held annually in Las Vegas, this electronics mecca attracts over 175,000 attendees. During this year’s show, January 7-10, our global healthcare marketing leader, Doug Hamilton, learned about the latest consumer products that merge healthcare and technology. Here’s a recap of the top three trends that caught his eye during the show.
While Fitbits and their kin have been around for years, innovation is driving wearable devices into new arenas. This was evident at the Wearables Tech Summit – held concurrently with CES – which showcased wearables that offer a therapeutic benefit to wearers. Take the Apollo device, for example. According to Apollo Neuroscience, its scientifically validated wearable actively helps your body adapt to stress for better focus, sleep, energy, relaxation and more. To make sure that the device has the required durability, Apollo selected our Makroblend® M525 PC+polyester blend. In cases where pharmaceuticals would have been prescribed in the past, this class of wearables can now be the first-line prescription to help patients lead better lives.