The answer, of course, is: all of us! We will need all available resources. Nobody alone can win the fight against poverty, inequality, and climate change.
The foundation for this joint effort was laid in 2015. With the broad participation of companies and civil society, the 193 countries of the United Nations adopted the Agenda 2030. At its heart are 17 common, global sustainability goals that the world community was able to agree on for the first time.
Here at Covestro we have asked ourselves what we can do. How can we contribute as a manufacturer of high-tech materials used in many areas of life? What can our 16,200 employees at 30 international locations do? How can we include our partners and customers? Our strategy provides the answer: we want to make a comprehensive global contribution towards achieving the UN Sustainable Development Goals. To that we are ready to leave our comfort zone and combine innovation and growth to achieve sustainable development.
You can’t feel comfortable leaving your comfort zone. Why not?
Baratunde Thurston meets people who are pursuing this strategy with us. Whether ecological, economic or social in nature, whether aiming at achieving one or several goals, all activities have one thing in common: they are lighthouse projects that inspire us and spread optimism.
He calls himself an “activist” and is the author of the bestseller “How To Be Black”. Baratunde Thurston has been involved in sustainable development for a long time. He is engaged in a wide range of social projects extending from technology and experiential learning all the way to culture and journalism. Many people are familiar with his work for Fast Company, TED, the MIT Media Lab or the satirical magazine The Onion.